What that forward-planning and successful business does for Tottenham will be clearer at the end of the season.
They have consolidated their position as a WSL club and have enough off-field resources to start building towards European football.
Ho has been consistent in his messaging, stressing Tottenham’s ambition is to compete with the WSL’s best and to build a squad capable of playing in Europe.
With only the top three teams in the WSL qualifying for the Women’s Champions League and with Arsenal, Chelsea, Manchester City and Manchester United dominating those spots, it is a huge step for Tottenham to make.
They also have to compete with fellow big-spenders London City Lionesses and Brighton, who themselves have ambitions of breaking into the top three.
Their investment and growth has been a catalyst for Spurs, who know they cannot be left behind in a period when transfer fee records are constantly being broken.
It is also a period in the women’s game’s development when discussions involving financial regulations and salary caps are still in their infancy.
That means clubs have the ability to pour in more money should they wish and with little regulatory fightback – though that could change in the near future.
Tottenham’s spending on the women’s side this summer has coincided with an ambitious window for the men’s team, who are looking to bounce back from a poor campaign that almost led to their relegation from the Premier League.
It is part of an overall change in strategy following the departure of chairman Daniel Levy in September 2025 and subsequent movement in the boardroom.
Vinai Venkatesham also joined as chief executive officer from Arsenal in April 2025 and was crucial in their women’s team’s success, something he hopes to emulate at Tottenham.
By signing some of the best young talent across Europe – such as Gaupset and Sombath – and mixing that with proven WSL goalscorers Hanson and Martinez, Tottenham hope to supply Ho with a squad he can develop and mould.
Another huge challenge for the club remains the growth of the fanbase. Spurs had an average attendance of just 1,734 in the WSL last season – a figure that factored in higher-attended crowds at sporadic matches at the main stadium.
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