Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue.
YouTube posted ad sales of $11.06 billion for the second quarter of 2026, up 12.6% year over year. The results exceeded Wall Street analysts expectations for ad revenue of $10.8 billion, per StreetAccount. That doesn’t include YouTube’s billions of dollars in subscription revenue; in 2025, total YouTube revenue topped $60 billion, according to parent company Alphabet.
Overall, Alphabet, which is also the parent of Google, posted Q2 revenue of $119.8 billion (up 24%) and net income of $112.1 billion (up nearly fourfold), or $9.11 per share, smashing analyst estimates.
In announcing the earnings, Sundar Pichai, CEO of Google and Alphabet, commented that “month over month, people turn to YouTube for major world events, with over 1.7 billion unique viewers watching World Cup-related videos during the FIFA World Cup 2026.”
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