Netflix has launched Eyeline Studios in Hyderabad, expanding its presence in India with what it describes as a substantial commitment to the country’s creative and technical industries, spanning animation, visual effects, gaming and comics.
Conceived as Netflix’s global production and innovation studio in India, the Hyderabad facility will specialize in high-end VFX work, virtual production and emerging production technologies, integrating into the streamer’s worldwide production infrastructure.
The launch event was attended by Telangana Chief Minister Anumula Revanth Reddy, Ministry of Information and Broadcasting Secretary Sanjay Jaju, and actor-producer Rana Daggubati, who starred in Netflix India’s “Rana Naidu,” the streamer’s local adaptation of the Paramount series “Ray Donovan.”
The facility covers 32,000 sq ft and is equipped for cutting-edge VFX and generative virtual effects work, underpinned by a hybrid cloud setup. It is the fifth location in Eyeline’s global network, alongside studios in Los Angeles, Vancouver, Seoul and London.
Eyeline Studios CEO Jeff Shapiro said India’s appeal went beyond scale. “India has long played a defining role in global visual effects, not just because of scale, but because of the depth of creative and technical talent here,” he said, adding that Hyderabad stood out for its technology backbone, engineering capability and film culture.
Revanth Reddy called Hyderabad a “natural home” for the streamer. “In many ways, both Netflix and Hyderabad are gateways bringing together opportunities and talent from across the globe,” he said.
Jaju, who noted that Shapiro had approached the ministry just last year before the rapid launch came together, pointed to the city’s track record in the sector. “Hyderabad has a huge history in AVGC. Most major Hollywood studios already have small offices in Hyderabad,” he said.
Daggubati, reflecting on the city’s trajectory, said the opening underscored how dramatically Hyderabad’s creative industry had matured. “About 20 years ago, there were very few opportunities like this in Hyderabad,” he said. “Today, seeing people like Jeff Shapiro come to Hyderabad and speak about this place as the next future hub of creativity shows how far Hyderabad has progressed.”
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