Content creator KSI will live stream Dagenham & Redbridge’s National League South fixture with Hampton & Richmond on his YouTube channel this weekend.
The 32-year-old, who has 17.6m YouTube subscribers and bought a minority stake in the Daggers in March, will broadcast the game for free at 15:00 GMT on Saturday, 28 March.
It will be the first time a National League match has been streamed live on YouTube and will “open the doors of non-league football to a truly global audience”, the league said.
“Streaming this game in this way is a landmark moment, not only for the National League but also for the wider non-league game,” said National League CEO Phil Alexander.
“Partnering with DAZN and tapping into KSI’s global audience gives us a unique chance to showcase what makes this level of football so special.”
London-born KSI, whose name is Olajide Olayinka Williams Olatunji, wrote on his Instagram story: “This is gonna be a movie. See you this Saturday.”
Dagenham, who were relegated to the sixth tier last season, are 12th in National League South and six points behind the play-off places, while Hampton & Richmond are 18th.
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